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  • Writer's pictureMadison Reid

Choosing the Right Email Marketing Platform: My 4 Top Choices for Service Based Businesses

Hello and welcome! Today I want to dive into the world of email marketing platforms. If you're on a quest to find the perfect platform to elevate your email marketing game, you're in the right place.


Disclosure: Please note that some of the links in this article are affiliate links, and I may receive a small commission if you make a purchase through these links. This comes at no additional cost to you and helps support my content creation efforts. Thank you for your support!

As a creative service provider who specialises in lead magnet creation and automation, I understand that choosing the right email marketing platform is like selecting the perfect tool for your craft. It can make all the difference in how effectively you connect with your audience, nurture leads, and grow your business. In this blog, I'll explore four popular email marketing platforms and help you make an informed choice for your service based business.

Why Email Marketing Platforms Matter

Before we dive into the details, let's understand why your choice of an email marketing platform is so crucial. Your email list is not just a list; it's a direct line of communication to your audience. It's a powerful tool for building relationships, driving engagement, and ultimately, boosting your business's success.


The Contenders: MailerLite, FloDesk, ActiveCampaign, and ConvertKit

There are soooo many options out there! But to make your life a little easier, I've handpicked four email marketing platforms for you to consider. Each has its own unique strengths and caters to different business needs:

  1. MailerLite: This platform is known for its user-friendly drag-and-drop builder, affordability, and robust features. It's a fantastic choice for beginners and small businesses. (This is my recommendation for anyone starting out on their email marketing journey!). The great news is you can get all of the best features for FREE with MailerLite for up to 1,000 subscribers! I choose to use the paid version because I love having access to my own domain and the amazing templates provided within the platform - Check it out here

  2. FloDesk: If you're all about creating visually appealing campaigns, FloDesk might be your match. With stunning, customisable templates and an intuitive visual automation builder, it's a great choice for those who want to make an impact through visuals. I highly recommend this platform for businesses such as Interior Designers! A little bit more costly, Flodesk is currently priced starting at $35/month USD - Check it out here

  3. ActiveCampaign: For businesses seeking advanced automation and segmentation, ActiveCampaign is a top contender. It offers robust CRM (Client Record Management) capabilities and is ideal for those looking for advanced features to supercharge their marketing efforts. ActiveCampaign will set you back around $74/month USD when looking at just the email & marketing automation side of the platform, so it is considered a more pricey option to begin with - Check it out here

  4. ConvertKit: Designed with content creators and bloggers in mind, ConvertKit is known for its user-friendly automation features. It's a solid choice if you're focused on building an engaged email list. For the use of automation features you will need the paid version of ConvertKit which is around is $9/Month USD - Check it out here


How to Make the Right Choice

Choosing the right email marketing platform isn't a one-size-fits-all decision. To make an informed choice, consider the following factors:

  • Your Goals: Determine your primary objectives. Are you looking to build your subscriber list, create visually engaging emails, or implement advanced automation?

  • Budget: Evaluate your budget and decide how much you're willing to invest in email marketing.

  • Ease of Use: Consider your comfort level with technology and whether you prefer a platform with a user-friendly interface.

  • Scalability: Think about your business's future growth and whether the platform allows for easy scaling.

  • Integration: Determine if you need your email marketing platform to integrate with other tools you use.

Your Email Marketing Journey Starts Here

If you're excited to start your email marketing journey but not sure where to begin, I've got a treat for you. Click here to explore MailerLite, one of my top picks. It's not just an email marketing platform; it's easy to use, cost effective (the free version is fantastic!) and a great place to begin your connection with your audience.

As a thank you for joining me on this journey, I'd like to offer you our freebie: "7 Key Steps to Start Your Email Marketing Journey." This comprehensive guide will kickstart your email marketing efforts and set you on the path to success.

But wait, there's more!


As a thank you for joining me on this journey, I'd like to offer you our freebie: "7 Key Steps to Start Your Email Marketing Journey." This comprehensive guide will kickstart your email marketing efforts and set you on the path to success.


Click here to access the FREEBIE!




The right email marketing platform can be a game-changer for your business. It's an investment in your success and a tool that can help you nurture your leads and ultimately leads to sales! Not to mention the fact that you OWN your email list, unlike your followers on Social Media... So take your time to explore the options, and remember, I'm here to help if you have any questions.

Stay creative, stay connected, and let's embark on this email marketing adventure together!

Stay creative, stay connected, and let's embark on this email marketing adventure together!
Madison Ashe | hello@madisonashe.com.au | www.madisonashe.com.au

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